The Importance of An Effective Marketing Campaign
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According to the great Steve Jobs, you can never just ask your customer what they want and then try to give that to them. By the time you get the product built, they would want something new. This stands true for every market in the recent times. The current business environment and the economic market is so volatile and dynamic that you would never really know when a certain trend changes and the customer preferences change. Unlike the earlier days, it doesn’t take enough time for the tastes and preferences to change when it comes to the habits of the consumers. In this day and age, you need to have an ‘ideal customer’ profile for your business. In simpler words, you need to be clear as to who you want to cater and what section of the society is ideal for your business.
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According to Brian Reich and Dan Solomon, it is important to understand why and how your audience uses technology. Once you have full knowledge of the same, you can start trying to align your communication efforts. This would reduce the chances of your business failing and would make sure that you hit the bull’s eye. When you first initiate your business venture, your target marketplace may look pretty vast. This is because you have not yet narrowed down your prospects to the specific group of people you want to cater as your audience. However, once you start marketing and start getting used to the business, you tend to dive below the surface and instead of seeing the huge expanse of blue water, you start seeing different communities, sub-cultures and a huge network comprising of different connections. 10/30/2017 1 Comment Building A Social AssetAccording to Seth Godin, one way to sell a customer something in the future is simply to get their permission in advance. This has formed the base of what we refer to as direct marketing. Several direct marketers follow this principle and approach prospective customers on a personal basis in order to build a lasting relationship with them. Also, having a sound marketing campaign can lead to building a social asset for the businessmen, which would comprise of the contact details of prospective customers you can utilise in the future. 10/28/2017 0 Comments Increase In Customers’ TrustNo matter what products or services you are dealing with, your customer will always be the king. All your marketing and promotional tactics should be driven towards the satisfaction of their customers. This makes it absolutely necessary for your business to win the trust of your customers in order to increase your sales and build loyalty in the customers. Even if you have everything you need to have a perfect brand – product quality, product pricing and the best line of distribution, your business may fail if you are not able to win over your customers. 10/26/2017 0 Comments Improvement In Learning Your MetricsSimply enjoying gains and planning our strategies to attract more customers is never enough to run a business. You also have to deal with numbers and objective results and researches in order to attain your organisational objectives. This is why marketing has always been referred to as an art and a science. You not only need the art of coming up with unique products and ways of promoting it to make sales, but also the logical reasoning required to keep a tap of your customers. These calculations and records help you to rationally analyse where you stand as a business organisation and the flaws you have been making in carrying out your business. 10/25/2017 0 Comments Increased AwarenessIf you have set up a business, you would always want to increase awareness about the same. You may have the best product in the market. You may have undergone a great market research, selected the best target market and came up with the best product or service to cater to the needs of the selected segment. You may also have set the best price which complements the quality of your products. However, if the market doesn’t know about your existence, your business would never succeed in its objectives. You need to spread enough awareness about your brand so that people know about your presence in the market, which would eventually lead to your target market making purchases. |
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