The Importance of An Effective Marketing Campaign
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10/30/2017 1 Comment Building A Social AssetAccording to Seth Godin, one way to sell a customer something in the future is simply to get their permission in advance. This has formed the base of what we refer to as direct marketing. Several direct marketers follow this principle and approach prospective customers on a personal basis in order to build a lasting relationship with them. Also, having a sound marketing campaign can lead to building a social asset for the businessmen, which would comprise of the contact details of prospective customers you can utilise in the future. This concept of building a social asset is being increasingly popularised due to the growth of direct marketing. As the relationship between the brand and the customer is getting more and more personalised, you need to pay attention to the minute details of your customers’ interaction with your business. This may involve keeping a record of all the purchases made by a particular customer from you, the products purchased by them and the amount of money spent by them on every product bought. This would help you to ascertain the tastes and preferences of your customers, which would in turn help you to market your products in a better way. Whether you choose to opt for an email list or a Facebook page, giving your market audience a way to connect with you gives you a powerful platform when it comes to selling products and asking your audience important questions. No matter what your business deals in, you have a choice of developing a powerful social asset in order to use for promotions and outreach in the coming time. If you want to sell shoes, send users to your Facebook using a creative advertising campaign that is targeted at the sports gurus. If you want to sell the auto parts, advertise to the local car gurus using google AdWords and build a powerful promotional list. Every great business has a social asset that it can market into, be it in the form of an online database or an offline address book. So, start building your social asset today, and in a few years you could have a powerful list for the purpose of promoting your products and increasing your sales.
So, having the perfect marketing campaign would lead to an increase in the social assets of your business. This would help you to analyse the behaviour of your customers in a better way and approach them in a way in which it is conducive for them as well as you as a business.
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2/20/2018 06:44:06 pm
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